I executed the full branding campaign for Toren, a modern and sustainable architectural landmark by S.O.M. in Downtown Brooklyn. The concept drew inspiration from the neighborhood’s Dutch heritage—reflected in the name Toren (Dutch for “tower”), the use of orange symbolizing Dutch royalty, and subtle nods to Brooklyn’s original Dutch name. Together, these elements created a cohesive identity that honored the area’s history while highlighting the project’s contemporary design. From the logo and stationery to editorial photography and collateral pieces, every element conveyed the building's bold aesthetic, sustainable values, and innovative spirit. I also reimagined the leasing office through immersive space branding, ensuring the overall result positioned Toren as a powerful symbol of forward-thinking urban living.
KEY DELIVERABLES:
• Logo Design
• Stationery
• Brand Identity
• Booklet
• Invitation
• Sales Gallery Design
• Floorplans
• Website